{"id":999881302,"date":"2012-05-15T19:11:00","date_gmt":"2012-05-15T19:11:00","guid":{"rendered":"https:\/\/dice.npgdev.com\/?p=481427072"},"modified":"2012-05-15T19:11:00","modified_gmt":"2012-05-15T19:11:00","slug":"equip-customers-success","status":"publish","type":"post","link":"https:\/\/dice.npgdev.com\/hiring\/recruitment\/equip-customers-success","title":{"rendered":"Equip Your Customers for Success"},"content":{"rendered":"<p align=\"center\" style=\"text-align:justify\"><strong><span>Watch Chris Brogan in this 3-minute video on how to make your customer the hero.<\/span><\/strong><\/p>\n<div class=\"youtube-embed-wrapper\" style=\"height:0; overflow:hidden; padding-bottom:56.25%; padding-top:30px; position:relative\"><iframe allow=\";\" allowfullscreen=\"\" frameborder=\"0\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/9QDuGOn3LY0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%\" width=\"640\"><\/iframe><\/div>\n<p>The last time I ran into Chris Brogan (<a href=\"http:\/\/twitter.com\/chrisbrogan\">@chrisbrogan<\/a>), President of <a href=\"http:\/\/humanbusinessworks.com\/\">Human Business Works<\/a>, it was just a month prior at Ragan\u2019s 5<sup>th<\/sup> Annual Social Media for PR and Corporate Communications Conference in Las Vegas. At the time, we were talking about <a href=\"http:\/\/www.ignitetech.com\/blog\/2012\/02\/get-your-readers-in-the-habit-of-taking-an-action\/\">getting your readers in the habit of taking action<\/a> so that you can increase the level of engagement. One of the themes at that conference was making your customer a hero through the creation of branded content. At <a href=\"http:\/\/talentnetlive.com\/\">Talent Net Live<\/a> at SXSW I caught up with Brogan again and this time I asked him how do you go about making your customer a hero. In the video Brogan talks about the importance of using video to tell stories. His advice on getting good at video is: do it a lot, look at what you shot, and learn from your mistakes. You don\u2019t need to be producing everything you shoot. The next step to storytelling is to make sure you\u2019re telling customer stories. Most companies do it wrong, said Brogan. They talk about their amazing product and how great they are. What you want to do is equip your buyer for success. Produce a story about how your product will make your customer successful.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Watch Chris Brogan in this 3-minute video on how to make your customer the hero. The last time I ran into Chris Brogan (@chrisbrogan), President of Human Business Works, it was just a month prior at Ragan\u2019s 5th Annual Social Media for PR and Corporate Communications Conference in Las Vegas. At the time, we were [&hellip;]<\/p>\n","protected":false},"author":132,"featured_media":481427072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2157],"class_list":["post-999881302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employer-brand"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Equip Your Customers for Success - Dice Hiring<\/title>\n<meta name=\"description\" content=\"Watch Chris Brogan in this 3-minute video on how to make your customer the hero. 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