{"id":999881326,"date":"2012-06-23T03:51:00","date_gmt":"2012-06-23T03:51:00","guid":{"rendered":"https:\/\/dice.npgdev.com\/?p=80507288"},"modified":"2012-06-23T03:51:00","modified_gmt":"2012-06-23T03:51:00","slug":"7-benefits-of-social-recruiting","status":"publish","type":"post","link":"https:\/\/dice.npgdev.com\/hiring\/recruitment\/7-benefits-of-social-recruiting","title":{"rendered":"7+ Benefits of Social Recruiting"},"content":{"rendered":"<p><a href=\"http:\/\/resources.dice.com\/2012\/06\/22\/7-benefits-of-social-recruiting\/terry_pix-2\/\" rel=\"attachment wp-att-6032\"><img decoding=\"async\" class=\"alignleft wp-image-6032\" title=\"terry_pix\" src=\"http:\/\/resources.dice.com\/wp-content\/uploads\/2012\/06\/terry_pix14.jpg\" alt=\"\" width=\"94\" height=\"96\" \/><\/a>Meet Terry Starr (<a href=\"https:\/\/twitter.com\/#!\/hrsocialstarr\">@HRSocialStarr<\/a>).\u00a0She\u2019s the Director of Social Media Strategy for Dice Holdings, Inc. and she really knows her social stuff.<\/p>\n<p>If you \u2013 or perhaps your colleagues \u2013 still need some convincing that social recruiting is a need-to-have, rather than a nice-to-have, here&#8217;s some ammo.<\/p>\n<p><span style=\"color: #ffffff;\">.<\/span><\/p>\n<p><span style=\"color: #c7212b;\"><strong>Terry&#8217;s \u00a07+ Benefits of Social Recruiting<\/strong><\/span><\/p>\n<p><em>BTW, if you&#8217;re at SHRM 2012 (#SHRM12) in Atlanta, stop by their\u00a0new social media space, The Hive, for Terry&#8217;s &#8220;Live from the Hive&#8221;\u00a0sessions to hear more.<\/em><\/p>\n<p><strong>1: Brand Awareness\/Reach<\/strong><br \/>\nSocial provides the opportunity to showcase the personality\u00a0of your brand \u2013 and help separate you from the competition.\u00a0\u201cAd recall\u201d from homepage ad exposure jumps from 10% to\u00a016% for those also engaged in social. <span style=\"color: #999999;\">(Source: Nielsen)<\/span><\/p>\n<p><strong>2: Content Knowledge\/Sharing<br \/>\n<\/strong>Huge opportunity to build trust, credibility and gain loyal\u00a0following from brand ambassadors. You are 12x more likely to\u00a0believe something when a consumer says something, rather\u00a0than the brand. <span style=\"color: #999999;\">(Source: Pew)<\/span><\/p>\n<p><strong>3: Fish Where the Fish Are<\/strong><br \/>\nAs part of your overall recruiting strategy, you can use social\u00a0media to reach 80% of folks in the US using social media and\u00a0blog site. <span style=\"color: #999999;\">(Source: Nielsen)<\/span><\/p>\n<p><strong>4: Engage Passives\/Build Pipeline of Quality Talent<\/strong><br \/>\nSocial media is about connecting and having engaging\u00a0conversations through sharing great content. This is a great\u00a0opportunity to allow your audience to better understand\u00a0your culture, key differentiators and true work experience,\u00a0thereby attracting the \u2018right\u2019 talent.<\/p>\n<p><strong>5: Improve Referrals<\/strong><br \/>\nBroaden your circles and connections. It\u2019s just that simple.\u00a0The more you build up influence, the more likely people are\u00a0to follow you. A tweet will last 67x longer for those who\u00a0have greater influence. <span style=\"color: #999999;\">(Mashable)<\/span><\/p>\n<p><strong>6: Increase Job Visibility<\/strong><br \/>\nUsing social media will allow you to increase the numbers\u00a0of people seeing your jobs.<\/p>\n<p><strong>7: Integrate Social Recruiting Into Your Overall Recruiting Strategy<\/strong><br \/>\nSocial Media should be integrated into other parts of the\u00a0recruitment strategy, such as a career website, employee\u00a0referral program and your job board media planning.<\/p>\n<p>Get your brand\u00a0in the conversation.<br \/>\n<a href=\"http:\/\/www.dice.com\/social\">dice.com\/social<\/a><\/p>\n<p><span style=\"color: #000000;\"><strong><br \/>\n<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meet Terry Starr (@HRSocialStarr).\u00a0She\u2019s the Director of Social Media Strategy for Dice Holdings, Inc. and she really knows her social stuff. If you \u2013 or perhaps your colleagues \u2013 still need some convincing that social recruiting is a need-to-have, rather than a nice-to-have, here&#8217;s some ammo. . Terry&#8217;s \u00a07+ Benefits of Social Recruiting BTW, if [&hellip;]<\/p>\n","protected":false},"author":132,"featured_media":80507288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2154],"class_list":["post-999881326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sourcing-candidates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>7+ Benefits of Social Recruiting - Dice Hiring<\/title>\n<meta name=\"description\" content=\"Meet Terry Starr (@HRSocialStarr).\u00a0She\u2019s the Director of Social Media Strategy for Dice Holdings, Inc. and she really knows her social stuff. If you \u2013 or\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dice.npgdev.com\/hiring\/recruitment\/7-benefits-of-social-recruiting\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7+ Benefits of Social Recruiting\" \/>\n<meta property=\"og:description\" content=\"Meet Terry Starr (@HRSocialStarr).\u00a0She\u2019s the Director of Social Media Strategy for Dice Holdings, Inc. and she really knows her social stuff. 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