{"id":999881327,"date":"2012-08-13T17:48:00","date_gmt":"2012-08-13T17:48:00","guid":{"rendered":"https:\/\/dice.npgdev.com\/?p=821741249"},"modified":"2012-08-13T17:48:00","modified_gmt":"2012-08-13T17:48:00","slug":"take-social-recruiting-beyond-the-field-of-dreams-phenomenon","status":"publish","type":"post","link":"https:\/\/dice.npgdev.com\/hiring\/recruitment\/take-social-recruiting-beyond-the-field-of-dreams-phenomenon","title":{"rendered":"Take Social Recruiting Beyond the &#8216;Field of Dreams&#8217; Phenomenon"},"content":{"rendered":"<div class=\"youtube-embed-wrapper\" style=\"height:0; overflow:hidden; padding-bottom:56.25%; padding-top:30px; position:relative\"><iframe allow=\";\" allowfullscreen=\"\" frameborder=\"0\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/SDEg7yFZ9WY\" style=\"position:absolute;top:0;left:0;width:100%;height:100%\" width=\"640\"><\/iframe><\/div>\n<p>\u201cSocial media will never make a hire,\u201d argued Matt Charney (<a href=\"http:\/\/twitter.com\/mattcharney\">@mattcharney<\/a>), Senior Manager, Social Media and Online Branding for <a href=\"http:\/\/csod.com\/\">Cornerstone OnDemand<\/a>. At the <a href=\"http:\/\/annual.shrm.org\/\">2012 SHRM National Conference in Atlanta<\/a>  (#SHRM12), Charney and I talked about the hanging belief that the purpose of social media for recruiters is to push candidates through the hiring process. \u201cThe big disconnect is from creating these platforms and channels into actually creating a candidate, and hopefully the end of the day a hire,\u201d said Charney. \u201cSocial media can\u2019t do that. It\u2019s up to a recruiter and it\u2019s up to a company and the benefits they actually offer offline.\u201d Charney argued that there still hangs this \u201cField of Dreams\u201d phenomenon \u2013 if you build it, they will come. That\u2019s not necessarily the case. In actuality, social recruiters are using the tools to create a brand channel and build awareness of what\u2019s it\u2019s like to work there. Having a presence on these social platforms has become as important as including an email address and phone number. The purpose of social media for recruiters, said Charney, is to create that sort of stickiness where you can engage in a real life conversation. Then you can bring it offline and see the candidate as an actual person, rather than a Twitter handle, avatar, or Facebook profile. You still have to drive people to your career site, said Charney. Social media helps you develop a rapport and comfort level with potential candidates. Once that happens, you move from being just a brand to being an employer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cSocial media will never make a hire,\u201d argued Matt Charney (@mattcharney), Senior Manager, Social Media and Online Branding for Cornerstone OnDemand. At the 2012 SHRM National Conference in Atlanta (#SHRM12), Charney and I talked about the hanging belief that the purpose of social media for recruiters is to push candidates through the hiring process. \u201cThe [&hellip;]<\/p>\n","protected":false},"author":132,"featured_media":821741249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2154],"class_list":["post-999881327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sourcing-candidates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Take Social Recruiting Beyond the &#039;Field of Dreams&#039; Phenomenon - Dice Hiring<\/title>\n<meta name=\"description\" content=\"\u201cSocial media will never make a hire,\u201d argued Matt Charney (@mattcharney), Senior Manager, Social Media and Online Branding for Cornerstone OnDemand. At\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dice.npgdev.com\/hiring\/recruitment\/take-social-recruiting-beyond-the-field-of-dreams-phenomenon\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Take Social Recruiting Beyond the &#039;Field of Dreams&#039; Phenomenon\" \/>\n<meta property=\"og:description\" content=\"\u201cSocial media will never make a hire,\u201d argued Matt Charney (@mattcharney), Senior Manager, Social Media and Online Branding for Cornerstone OnDemand. 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