{"id":999881455,"date":"2012-08-23T19:27:00","date_gmt":"2012-08-23T19:27:00","guid":{"rendered":"https:\/\/dice.npgdev.com\/?p=512313419"},"modified":"2012-08-23T19:27:00","modified_gmt":"2012-08-23T19:27:00","slug":"dont-change-your-social-policy-change-your-culture","status":"publish","type":"post","link":"https:\/\/dice.npgdev.com\/hiring\/recruitment\/dont-change-your-social-policy-change-your-culture","title":{"rendered":"Don&#8217;t Change Your Social Policy, Change Your Culture"},"content":{"rendered":"<div class=\"youtube-embed-wrapper\" style=\"height:0; overflow:hidden; padding-bottom:56.25%; padding-top:30px; position:relative\"><iframe allow=\";\" allowfullscreen=\"\" frameborder=\"0\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/gq0JMssmk8w\" style=\"position:absolute;top:0;left:0;width:100%;height:100%\" width=\"640\"><\/iframe><\/div>\n<p>A very hot topic of discussion in the blogger lounge at this year&#8217;s  <a href=\"http:\/\/annual.shrm.org\/\">SHRM National Conference<\/a>  was whether or not your company should have a social media policy. John Sumser (<a href=\"http:\/\/twitter.com\/johnsumser\">@johnsumser<\/a>), founder of <a href=\"http:\/\/hrexaminer.com\/\">HR Examiner<\/a>, says no. \u201cThe idea of having a policy is that you communicate what you\u2019re trying to get done in the organization by handing out pieces of paper,\u201d says Sumser. \u201cThat\u2019s never worked. Anybody who\u2019s got an employee manual knows that it sits underneath all of the rest junk in your top desk drawer and you never look at it.\u201d \u201cThe reason that people will want policy is to solve problems that they&#8217;re afraid are going to emerge from social media,\u201d Sumser continues. \u201cIt\u2019s not useful trying to solve those fears with pieces of paper.\u201d The answer isn&#8217;t to create a social media policy. Instead, Sumser suggests you focus on culture  changes. For example, if you create an environment that is authentic and transparent, your social audience will perceive your company that way \u2013 no matter whether you have an official policy in existence. First, define what you\u2019re afraid of within the social sphere. Then train key people, who will train others, on how to handle those situations. You want all of your employees to fully adopt your ideal behaviors and attitudes in social media, says Sumser. That\u2019s the plan for today. You need to also plan for tomorrow. Any process you have now needs to be flexible enough to handle things you can\u2019t even imagine yet, says Sumser.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A very hot topic of discussion in the blogger lounge at this year&#8217;s SHRM National Conference was whether or not your company should have a social media policy. John Sumser (@johnsumser), founder of HR Examiner, says no. \u201cThe idea of having a policy is that you communicate what you\u2019re trying to get done in the [&hellip;]<\/p>\n","protected":false},"author":132,"featured_media":512313419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2159],"class_list":["post-999881455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employee-retention"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Don&#039;t Change Your Social Policy, Change Your Culture - Dice Hiring<\/title>\n<meta name=\"description\" content=\"A very hot topic of discussion in the blogger lounge at this year&#039;s SHRM National Conference was whether or not your company should have a social media\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dice.npgdev.com\/hiring\/recruitment\/dont-change-your-social-policy-change-your-culture\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Don&#039;t Change Your Social Policy, Change Your Culture\" \/>\n<meta property=\"og:description\" content=\"A very hot topic of discussion in the blogger lounge at this year&#039;s SHRM National Conference was whether or not your company should have a social media\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dice.npgdev.com\/hiring\/recruitment\/dont-change-your-social-policy-change-your-culture\" \/>\n<meta property=\"og:site_name\" content=\"Dice Hiring\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dice\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/dice\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-08-23T19:27:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dice.npgdev.com\/hiring\/wp-content\/uploads\/2025\/03\/shutterstock_183501380-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dice Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dicedotcom\" \/>\n<meta name=\"twitter:site\" content=\"@Dicedotcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dice Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dice.npgdev.com\/hiring\/recruitment\/dont-change-your-social-policy-change-your-culture#article\",\"isPartOf\":{\"@id\":\"https:\/\/dice.npgdev.com\/hiring\/recruitment\/dont-change-your-social-policy-change-your-culture\"},\"author\":{\"@type\":\"Person\",\"name\":\"Dice Staff\",\"url\":\"https:\/\/dice.npgdev.com\/hiring\/authors\/dice-staff\",\"sameAs\":[\"https:\/\/x.com\/https:\/\/x.com\/Dicedotcom\",\"https:\/\/www.linkedin.com\/in\/https:\/\/www.linkedin.com\/company\/dice\"]},\"headline\":\"Don&#8217;t Change Your Social Policy, Change Your Culture\",\"datePublished\":\"2012-08-23T19:27:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dice.npgdev.com\/hiring\/recruitment\/dont-change-your-social-policy-change-your-culture\"},\"wordCount\":271,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/dice.npgdev.com\/hiring\/#organization\"},\"image\":{\"@id\":\"https:\/\/dice.npgdev.com\/hiring\/recruitment\/dont-change-your-social-policy-change-your-culture#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dice.npgdev.com\/hiring\/wp-content\/uploads\/2025\/03\/shutterstock_183501380-5.jpg\",\"articleSection\":[\"Employee Retention\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/dice.npgdev.com\/hiring\/recruitment\/dont-change-your-social-policy-change-your-culture#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dice.npgdev.com\/hiring\/recruitment\/dont-change-your-social-policy-change-your-culture\",\"url\":\"https:\/\/dice.npgdev.com\/hiring\/recruitment\/dont-change-your-social-policy-change-your-culture\",\"name\":\"Don't Change Your Social Policy, Change Your Culture - 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