{"id":999881458,"date":"2012-11-15T20:21:00","date_gmt":"2012-11-15T20:21:00","guid":{"rendered":"https:\/\/dice.npgdev.com\/?p=731540190"},"modified":"2012-11-15T20:21:00","modified_gmt":"2012-11-15T20:21:00","slug":"base-mobile-recruiting-solutions-on-your-audience","status":"publish","type":"post","link":"https:\/\/dice.npgdev.com\/hiring\/recruitment\/base-mobile-recruiting-solutions-on-your-audience","title":{"rendered":"Base Mobile Recruiting Solutions on Your Audience"},"content":{"rendered":"<p style=\"text-align:center\"><iframe allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\" frameborder=\"0\" height=\"315\" referrerpolicy=\"strict-origin-when-cross-origin\" src=\"https:\/\/www.youtube.com\/embed\/RSzJWa_PooI?si=9C0cBVy4r5YwIZJ2\" title=\"YouTube video player\" width=\"560\"><\/iframe><\/p>\n<p>Hiring professionals know that engaging with prospects via a mobile perspective is important, but may not know where to start, says Michael Marlatt (<a href=\"http:\/\/twitter.com\/michaelmarlatt\">@michaelmarlatt<\/a>), Founder of <a href=\"http:\/\/mrecruitingcamp.com\/\">mRecruitingcamp<\/a> and a 16-year veteran recruiter.   Marlatt reminds recruiters that the solution isn\u2019t in the technology, but rather in being receptive to the way the audience wants to engage.  Instead of mulling over whether to create an app or a mobile optimized site (a.k.a. mSite), think first how your audience communicates and interacts via mobile. For example, if you\u2019re doing campus recruiting, a gamification solution might be most appropriate. If you\u2019re dealing with older, more experienced professionals, Marlatt says traditional email might be the best solution. \u201cKnow your audience first and craft your solution around that,\u201d he says. Regarding the debate around building an app or an mSite, remember that users only have so much real estate on a screen. Ask yourself, \u201cWill that candidate really download the app and use it? Or does an mSite make more sense?\u201d Larger organizations such as Pepsi can be successful with a mobile app because the recruiting element is only a portion of a larger brand play. If you\u2019re not thinking about mobile now, you should be. Just take a look at the statistics of how many people are accessing your company page and recruiting page via mobile &#8211; you\u2019ll probably be surprised to learn how high it is. <span>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hiring professionals know that engaging with prospects via a mobile perspective is important, but may not know where to start, says Michael Marlatt (@michaelmarlatt), Founder of mRecruitingcamp and a 16-year veteran recruiter. Marlatt reminds recruiters that the solution isn\u2019t in the technology, but rather in being receptive to the way the audience wants to engage. [&hellip;]<\/p>\n","protected":false},"author":132,"featured_media":731540190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2154],"class_list":["post-999881458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sourcing-candidates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Base Mobile Recruiting Solutions on Your Audience - Dice Hiring<\/title>\n<meta name=\"description\" content=\"Hiring professionals know that engaging with prospects via a mobile perspective is important, but may not know where to start, says Michael Marlatt\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dice.npgdev.com\/hiring\/recruitment\/base-mobile-recruiting-solutions-on-your-audience\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Base Mobile Recruiting Solutions on Your Audience\" \/>\n<meta property=\"og:description\" content=\"Hiring professionals know that engaging with prospects via a mobile perspective is important, but may not know where to start, says Michael Marlatt\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dice.npgdev.com\/hiring\/recruitment\/base-mobile-recruiting-solutions-on-your-audience\" \/>\n<meta property=\"og:site_name\" content=\"Dice Hiring\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dice\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/dice\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-11-15T20:21:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dice.npgdev.com\/hiring\/wp-content\/uploads\/2025\/02\/shutterstock_182196416-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"332\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dice Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dicedotcom\" \/>\n<meta name=\"twitter:site\" content=\"@Dicedotcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dice Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dice.npgdev.com\/hiring\/recruitment\/base-mobile-recruiting-solutions-on-your-audience#article\",\"isPartOf\":{\"@id\":\"https:\/\/dice.npgdev.com\/hiring\/recruitment\/base-mobile-recruiting-solutions-on-your-audience\"},\"author\":{\"@type\":\"Person\",\"name\":\"Dice Staff\",\"url\":\"https:\/\/dice.npgdev.com\/hiring\/authors\/dice-staff\",\"sameAs\":[\"https:\/\/x.com\/https:\/\/x.com\/Dicedotcom\",\"https:\/\/www.linkedin.com\/in\/https:\/\/www.linkedin.com\/company\/dice\"]},\"headline\":\"Base Mobile Recruiting Solutions on Your Audience\",\"datePublished\":\"2012-11-15T20:21:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dice.npgdev.com\/hiring\/recruitment\/base-mobile-recruiting-solutions-on-your-audience\"},\"wordCount\":246,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/dice.npgdev.com\/hiring\/#organization\"},\"image\":{\"@id\":\"https:\/\/dice.npgdev.com\/hiring\/recruitment\/base-mobile-recruiting-solutions-on-your-audience#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dice.npgdev.com\/hiring\/wp-content\/uploads\/2025\/02\/shutterstock_182196416-3.jpg\",\"articleSection\":[\"Sourcing Candidates\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/dice.npgdev.com\/hiring\/recruitment\/base-mobile-recruiting-solutions-on-your-audience#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dice.npgdev.com\/hiring\/recruitment\/base-mobile-recruiting-solutions-on-your-audience\",\"url\":\"https:\/\/dice.npgdev.com\/hiring\/recruitment\/base-mobile-recruiting-solutions-on-your-audience\",\"name\":\"Base Mobile Recruiting Solutions on Your Audience - 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