{"id":999881503,"date":"2015-11-19T19:14:00","date_gmt":"2015-11-19T19:14:00","guid":{"rendered":"https:\/\/dice.npgdev.com\/?p=745807040"},"modified":"2015-11-19T19:14:00","modified_gmt":"2015-11-19T19:14:00","slug":"what-makes-a-modern-job-posting","status":"publish","type":"post","link":"https:\/\/dice.npgdev.com\/hiring\/recruitment\/what-makes-a-modern-job-posting","title":{"rendered":"What Makes a ‘Modern’ Job Posting?"},"content":{"rendered":"

A job posting is a marketing asset. It is also the hub around which a company can build a hiring and selection process for a particular candidate. From the candidate\u2019s perspective, the posting offers a crucial first glimpse into the hiring process and the company itself. It is of vital importance that the initial impression be a good one. A job posting is different from a job advertisement. Unlike a job ad, which in its brevity and colorfulness is the information equivalent of a highway billboard (and in the case of some companies, may actually be a highway billboard), the job posting provides in-depth information that tells the candidate quite a bit about the company. Think of it as analogous to a movie trailer or a 5-minute YouTube video, one that imparts a significant (and hopefully intriguing) amount of substance. But how do you write a great job posting that fulfills all of these requirements? For some key tips and tricks, check out our new e-book, \u201cThe Definitive Guide to Creating Great Job Postings,\u201d<\/a> written by author, speaker, and human-resources professional Jessica Miller-Merrell: