{"id":999881526,"date":"2016-03-22T15:20:00","date_gmt":"2016-03-22T15:20:00","guid":{"rendered":"https:\/\/dice.npgdev.com\/?p=428816278"},"modified":"2016-03-22T15:20:00","modified_gmt":"2016-03-22T15:20:00","slug":"whats-your-glassdoor-strategy","status":"publish","type":"post","link":"https:\/\/dice.npgdev.com\/hiring\/recruitment\/whats-your-glassdoor-strategy","title":{"rendered":"What&#8217;s Your Glassdoor Strategy?"},"content":{"rendered":"<p>Late last month, recruiting expert Stacy Zapar collaborated with Dice on a Webinar that delved into the latest social-recruiting trends, including the best sourcing tools and techniques. Zapar broke down a variety of concepts, including the need for recruiters to do a lot of research before engaging the candidate. When working on social platforms, personalizing a recruiting message is vital, especially given the number of queries that qualified tech professionals receive on a regular basis. (Keeping things short and sweet is also ideal: when communicating with a tech pro on Facebook, for example, firing off a ten-paragraph missive will likely wreck your attempt to build a rapport.) <a href=\"https:\/\/www.slideshare.net\/slideshow\/social-recruiting-trends-for-2016\/59829178\" target=\"_blank\">As you click through the slides below<\/a>, you\u2019ll also note Zapar\u2019s <a href=\"https:\/\/www.glassdoor.com\/index.htm\" target=\"_blank\">Glassdoor<\/a> strategy. \u201cWe\u2019re living in a Yelp world,\u201d she wrote. \u201cYou need to pay attention to what people are saying about you.\u201d A solid Glassdoor strategy combines:<\/p>\n<ul>\n<li><strong>Content:<\/strong> A constant stream of updates and content to your Glassdoor page, including images.<\/li>\n<\/ul>\n<ul>\n<li><strong>Response: <\/strong>As people leave reviews on Glassdoor, your company should respond. Even a \u201cThank you so much!\u201d to a positive review can help personalize your brand in potential candidates\u2019 minds.<\/li>\n<\/ul>\n<ul>\n<li><strong>Engagement: <\/strong>Remind employees to provide feedback on Glassdoor. Your happiest employees will evangelize your brand.<\/li>\n<\/ul>\n<p>Click through for even more great tips, <a href=\"\/recruiting\/check-out-our-social-webinar-replay\">or give the Webinar replay a listen<\/a>.<iframe allowfullscreen=\"allowfullscreen\" frameborder=\"0\" height=\"485\" marginheight=\"0\" marginwidth=\"0\" scrolling=\"no\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/1TCsfkANdFOSOp\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" width=\"595\"><\/iframe><\/p>\n<div style=\"margin-bottom:5px\"><strong><a href=\"\/\/www.slideshare.net\/Dice\/social-recruiting-trends-for-2016\" target=\"_blank\" title=\"Social Recruiting Trends for 2016\">Social Recruiting Trends for 2016 <\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/Dice\" target=\"_blank\">Dice<\/a><\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Late last month, recruiting expert Stacy Zapar collaborated with Dice on a Webinar that delved into the latest social-recruiting trends, including the best sourcing tools and techniques. Zapar broke down a variety of concepts, including the need for recruiters to do a lot of research before engaging the candidate. When working on social platforms, personalizing [&hellip;]<\/p>\n","protected":false},"author":132,"featured_media":428816278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2157],"class_list":["post-999881526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employer-brand"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What&#039;s Your Glassdoor Strategy? - Dice Hiring<\/title>\n<meta name=\"description\" content=\"Late last month, recruiting expert Stacy Zapar collaborated with Dice on a Webinar that delved into the latest social-recruiting trends, including the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dice.npgdev.com\/hiring\/recruitment\/whats-your-glassdoor-strategy\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What&#039;s Your Glassdoor Strategy?\" \/>\n<meta property=\"og:description\" content=\"Late last month, recruiting expert Stacy Zapar collaborated with Dice on a Webinar that delved into the latest social-recruiting trends, including the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dice.npgdev.com\/hiring\/recruitment\/whats-your-glassdoor-strategy\" \/>\n<meta property=\"og:site_name\" content=\"Dice Hiring\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dice\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/dice\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-22T15:20:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dice.npgdev.com\/hiring\/wp-content\/uploads\/2025\/02\/Screen-Shot-2016-03-22-at-11.15.27-AM-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"493\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dice Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dicedotcom\" \/>\n<meta name=\"twitter:site\" content=\"@Dicedotcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dice Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dice.npgdev.com\/hiring\/recruitment\/whats-your-glassdoor-strategy#article\",\"isPartOf\":{\"@id\":\"https:\/\/dice.npgdev.com\/hiring\/recruitment\/whats-your-glassdoor-strategy\"},\"author\":{\"@type\":\"Person\",\"name\":\"Dice Staff\",\"url\":\"https:\/\/dice.npgdev.com\/hiring\/authors\/dice-staff\",\"sameAs\":[\"https:\/\/x.com\/https:\/\/x.com\/Dicedotcom\",\"https:\/\/www.linkedin.com\/in\/https:\/\/www.linkedin.com\/company\/dice\"]},\"headline\":\"What&#8217;s Your Glassdoor Strategy?\",\"datePublished\":\"2016-03-22T15:20:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dice.npgdev.com\/hiring\/recruitment\/whats-your-glassdoor-strategy\"},\"wordCount\":232,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/dice.npgdev.com\/hiring\/#organization\"},\"image\":{\"@id\":\"https:\/\/dice.npgdev.com\/hiring\/recruitment\/whats-your-glassdoor-strategy#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dice.npgdev.com\/hiring\/wp-content\/uploads\/2025\/02\/Screen-Shot-2016-03-22-at-11.15.27-AM-3.png\",\"articleSection\":[\"Employer Branding\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/dice.npgdev.com\/hiring\/recruitment\/whats-your-glassdoor-strategy#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dice.npgdev.com\/hiring\/recruitment\/whats-your-glassdoor-strategy\",\"url\":\"https:\/\/dice.npgdev.com\/hiring\/recruitment\/whats-your-glassdoor-strategy\",\"name\":\"What's Your Glassdoor Strategy? - Dice Hiring\",\"isPartOf\":{\"@id\":\"https:\/\/dice.npgdev.com\/hiring\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dice.npgdev.com\/hiring\/recruitment\/whats-your-glassdoor-strategy#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dice.npgdev.com\/hiring\/recruitment\/whats-your-glassdoor-strategy#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dice.npgdev.com\/hiring\/wp-content\/uploads\/2025\/02\/Screen-Shot-2016-03-22-at-11.15.27-AM-3.png\",\"datePublished\":\"2016-03-22T15:20:00+00:00\",\"description\":\"Late last month, recruiting expert Stacy Zapar collaborated with Dice on a Webinar that delved into the latest social-recruiting trends, including the\",\"breadcrumb\":{\"@id\":\"https:\/\/dice.npgdev.com\/hiring\/recruitment\/whats-your-glassdoor-strategy#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dice.npgdev.com\/hiring\/recruitment\/whats-your-glassdoor-strategy\"]}],\"author\":{\"@type\":\"Person\",\"name\":\"Dice Staff\",\"url\":\"https:\/\/dice.npgdev.com\/hiring\/authors\/dice-staff\",\"sameAs\":[\"https:\/\/x.com\/https:\/\/x.com\/Dicedotcom\",\"https:\/\/www.linkedin.com\/in\/https:\/\/www.linkedin.com\/company\/dice\"]}},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dice.npgdev.com\/hiring\/recruitment\/whats-your-glassdoor-strategy#primaryimage\",\"url\":\"https:\/\/dice.npgdev.com\/hiring\/wp-content\/uploads\/2025\/02\/Screen-Shot-2016-03-22-at-11.15.27-AM-3.png\",\"contentUrl\":\"https:\/\/dice.npgdev.com\/hiring\/wp-content\/uploads\/2025\/02\/Screen-Shot-2016-03-22-at-11.15.27-AM-3.png\",\"width\":700,\"height\":493},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dice.npgdev.com\/hiring\/recruitment\/whats-your-glassdoor-strategy#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dice.npgdev.com\/hiring\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What&#8217;s Your Glassdoor Strategy?\"}]},{\"@type\":\"Organization\",\"@id\":\"https:\/\/dice.npgdev.com\/hiring\/#organization\",\"name\":\"Dice Hiring\",\"url\":\"https:\/\/dice.npgdev.com\/hiring\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dice.npgdev.com\/hiring\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dice.npgdev.com\/hiring\/wp-content\/uploads\/2025\/02\/favicon-1.png\",\"contentUrl\":\"https:\/\/dice.npgdev.com\/hiring\/wp-content\/uploads\/2025\/02\/favicon-1.png\",\"width\":48,\"height\":48,\"caption\":\"Dice Hiring\"},\"image\":{\"@id\":\"https:\/\/dice.npgdev.com\/hiring\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/dice\",\"https:\/\/x.com\/Dicedotcom\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/dice.npgdev.com\/hiring\/#\/schema\/person\/12d37e0ed8aa39d671d7c3b3d8cb98c3\",\"name\":\"Dice Staff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dice.npgdev.com\/hiring\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5eb57874247f7622947a8575b5d78572eb78bab5c95d474b88728af2049751e3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5eb57874247f7622947a8575b5d78572eb78bab5c95d474b88728af2049751e3?s=96&d=mm&r=g\",\"caption\":\"Dice Staff\"},\"description\":\"Dice Staff is the editorial team behind Dice, a leading tech career hub with more than 30 years of experience supporting both job seekers and employers. With decades of experience, the team offers insights on job search, career growth, talent acquisition, artificial intelligence, and retention that help everyone thrive in today\u2019s competitive tech landscape.\",\"sameAs\":[\"https:\/\/www.facebook.com\/dice\/\",\"https:\/\/www.instagram.com\/dicedotcom\/\",\"https:\/\/www.linkedin.com\/company\/dice\",\"https:\/\/x.com\/Dicedotcom\"],\"url\":\"https:\/\/dice.npgdev.com\/hiring\/recruitment\/author\/dice-staff\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What's Your Glassdoor Strategy? - Dice Hiring","description":"Late last month, recruiting expert Stacy Zapar collaborated with Dice on a Webinar that delved into the latest social-recruiting trends, including the","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dice.npgdev.com\/hiring\/recruitment\/whats-your-glassdoor-strategy","og_locale":"en_US","og_type":"article","og_title":"What's Your Glassdoor Strategy?","og_description":"Late last month, recruiting expert Stacy Zapar collaborated with Dice on a Webinar that delved into the latest social-recruiting trends, including the","og_url":"https:\/\/dice.npgdev.com\/hiring\/recruitment\/whats-your-glassdoor-strategy","og_site_name":"Dice Hiring","article_publisher":"https:\/\/www.facebook.com\/dice","article_author":"https:\/\/www.facebook.com\/dice\/","article_published_time":"2016-03-22T15:20:00+00:00","og_image":[{"width":700,"height":493,"url":"https:\/\/dice.npgdev.com\/hiring\/wp-content\/uploads\/2025\/02\/Screen-Shot-2016-03-22-at-11.15.27-AM-3.png","type":"image\/png"}],"author":"Dice Staff","twitter_card":"summary_large_image","twitter_creator":"@Dicedotcom","twitter_site":"@Dicedotcom","twitter_misc":{"Written by":"Dice Staff","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dice.npgdev.com\/hiring\/recruitment\/whats-your-glassdoor-strategy#article","isPartOf":{"@id":"https:\/\/dice.npgdev.com\/hiring\/recruitment\/whats-your-glassdoor-strategy"},"author":{"@type":"Person","name":"Dice Staff","url":"https:\/\/dice.npgdev.com\/hiring\/authors\/dice-staff","sameAs":["https:\/\/x.com\/https:\/\/x.com\/Dicedotcom","https:\/\/www.linkedin.com\/in\/https:\/\/www.linkedin.com\/company\/dice"]},"headline":"What&#8217;s Your Glassdoor Strategy?","datePublished":"2016-03-22T15:20:00+00:00","mainEntityOfPage":{"@id":"https:\/\/dice.npgdev.com\/hiring\/recruitment\/whats-your-glassdoor-strategy"},"wordCount":232,"commentCount":0,"publisher":{"@id":"https:\/\/dice.npgdev.com\/hiring\/#organization"},"image":{"@id":"https:\/\/dice.npgdev.com\/hiring\/recruitment\/whats-your-glassdoor-strategy#primaryimage"},"thumbnailUrl":"https:\/\/dice.npgdev.com\/hiring\/wp-content\/uploads\/2025\/02\/Screen-Shot-2016-03-22-at-11.15.27-AM-3.png","articleSection":["Employer Branding"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/dice.npgdev.com\/hiring\/recruitment\/whats-your-glassdoor-strategy#respond"]}]},{"@type":"WebPage","@id":"https:\/\/dice.npgdev.com\/hiring\/recruitment\/whats-your-glassdoor-strategy","url":"https:\/\/dice.npgdev.com\/hiring\/recruitment\/whats-your-glassdoor-strategy","name":"What's Your Glassdoor Strategy? - Dice Hiring","isPartOf":{"@id":"https:\/\/dice.npgdev.com\/hiring\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dice.npgdev.com\/hiring\/recruitment\/whats-your-glassdoor-strategy#primaryimage"},"image":{"@id":"https:\/\/dice.npgdev.com\/hiring\/recruitment\/whats-your-glassdoor-strategy#primaryimage"},"thumbnailUrl":"https:\/\/dice.npgdev.com\/hiring\/wp-content\/uploads\/2025\/02\/Screen-Shot-2016-03-22-at-11.15.27-AM-3.png","datePublished":"2016-03-22T15:20:00+00:00","description":"Late last month, recruiting expert Stacy Zapar collaborated with Dice on a Webinar that delved into the latest social-recruiting trends, including the","breadcrumb":{"@id":"https:\/\/dice.npgdev.com\/hiring\/recruitment\/whats-your-glassdoor-strategy#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dice.npgdev.com\/hiring\/recruitment\/whats-your-glassdoor-strategy"]}],"author":{"@type":"Person","name":"Dice Staff","url":"https:\/\/dice.npgdev.com\/hiring\/authors\/dice-staff","sameAs":["https:\/\/x.com\/https:\/\/x.com\/Dicedotcom","https:\/\/www.linkedin.com\/in\/https:\/\/www.linkedin.com\/company\/dice"]}},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dice.npgdev.com\/hiring\/recruitment\/whats-your-glassdoor-strategy#primaryimage","url":"https:\/\/dice.npgdev.com\/hiring\/wp-content\/uploads\/2025\/02\/Screen-Shot-2016-03-22-at-11.15.27-AM-3.png","contentUrl":"https:\/\/dice.npgdev.com\/hiring\/wp-content\/uploads\/2025\/02\/Screen-Shot-2016-03-22-at-11.15.27-AM-3.png","width":700,"height":493},{"@type":"BreadcrumbList","@id":"https:\/\/dice.npgdev.com\/hiring\/recruitment\/whats-your-glassdoor-strategy#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dice.npgdev.com\/hiring\/"},{"@type":"ListItem","position":2,"name":"What&#8217;s Your Glassdoor Strategy?"}]},{"@type":"Organization","@id":"https:\/\/dice.npgdev.com\/hiring\/#organization","name":"Dice Hiring","url":"https:\/\/dice.npgdev.com\/hiring\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dice.npgdev.com\/hiring\/#\/schema\/logo\/image\/","url":"https:\/\/dice.npgdev.com\/hiring\/wp-content\/uploads\/2025\/02\/favicon-1.png","contentUrl":"https:\/\/dice.npgdev.com\/hiring\/wp-content\/uploads\/2025\/02\/favicon-1.png","width":48,"height":48,"caption":"Dice Hiring"},"image":{"@id":"https:\/\/dice.npgdev.com\/hiring\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/dice","https:\/\/x.com\/Dicedotcom"]},{"@type":"Person","@id":"https:\/\/dice.npgdev.com\/hiring\/#\/schema\/person\/12d37e0ed8aa39d671d7c3b3d8cb98c3","name":"Dice Staff","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dice.npgdev.com\/hiring\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5eb57874247f7622947a8575b5d78572eb78bab5c95d474b88728af2049751e3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5eb57874247f7622947a8575b5d78572eb78bab5c95d474b88728af2049751e3?s=96&d=mm&r=g","caption":"Dice Staff"},"description":"Dice Staff is the editorial team behind Dice, a leading tech career hub with more than 30 years of experience supporting both job seekers and employers. With decades of experience, the team offers insights on job search, career growth, talent acquisition, artificial intelligence, and retention that help everyone thrive in today\u2019s competitive tech landscape.","sameAs":["https:\/\/www.facebook.com\/dice\/","https:\/\/www.instagram.com\/dicedotcom\/","https:\/\/www.linkedin.com\/company\/dice","https:\/\/x.com\/Dicedotcom"],"url":"https:\/\/dice.npgdev.com\/hiring\/recruitment\/author\/dice-staff"}]}},"dwp_display":null,"_links":{"self":[{"href":"https:\/\/dice.npgdev.com\/hiring\/wp-json\/wp\/v2\/posts\/999881526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dice.npgdev.com\/hiring\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dice.npgdev.com\/hiring\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dice.npgdev.com\/hiring\/wp-json\/wp\/v2\/users\/132"}],"replies":[{"embeddable":true,"href":"https:\/\/dice.npgdev.com\/hiring\/wp-json\/wp\/v2\/comments?post=999881526"}],"version-history":[{"count":0,"href":"https:\/\/dice.npgdev.com\/hiring\/wp-json\/wp\/v2\/posts\/999881526\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dice.npgdev.com\/hiring\/wp-json\/wp\/v2\/media\/428816278"}],"wp:attachment":[{"href":"https:\/\/dice.npgdev.com\/hiring\/wp-json\/wp\/v2\/media?parent=999881526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dice.npgdev.com\/hiring\/wp-json\/wp\/v2\/categories?post=999881526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}