{"id":999882133,"date":"2019-02-05T13:40:00","date_gmt":"2019-02-05T13:40:00","guid":{"rendered":"https:\/\/dice.npgdev.com\/?p=237223799"},"modified":"2025-03-18T15:28:08","modified_gmt":"2025-03-18T15:28:08","slug":"how-text-tech-candidates-get-real-responses","status":"publish","type":"post","link":"https:\/\/dice.npgdev.com\/hiring\/recruitment\/how-text-tech-candidates-get-real-responses","title":{"rendered":"How to Text Tech Candidates and Get Real Responses"},"content":{"rendered":"

So you\u2019re thinking about adding text messages to your tech recruiting toolbox. Texting has been around since the \u201890s<\/a>, which means you and your candidates are probably pretty familiar with the traditional etiquette. But using texts for recruitment is a different story. It can feel both second nature and brand new at the same time, leaving you scratching your head and not exactly sure where to start. You may even know the high-level tactics and best practices<\/a>, but have yet to hit \u201cSend.\u201d To help you get the ball rolling, consider this your guide to planning, drafting, implementing and executing an effective text message recruitment strategy, complete with input from recruiters with first-hand experience. <\/p>\n

Planning <\/strong><\/h3>\n

Given the sensitivities and evolving regulations around personal data, texting tech candidates is more complicated than pulling out your phone and typing out a cute, customized message. As such, if you\u2019re going to make texting part of your overall recruitment strategy, ask for input from hiring managers and stakeholders to find the right tool to support this initiative. The right tech solution can make your job easier by helping you send messages in a secure, compliant way, manage multiple messages at once, facilitate ongoing engagement, and integrate with your ATS. Matt Dodgson, director at Market Recruitment<\/a>, shares: \u201cWe selected a text messaging vendor through a group decision-making process. Each member of the team tested out three software finalists. After trying each one out for a few days, we conducted a group evaluation and picked a final vendor. This helped ensure that each team member really had a say in the process.\u201d Usually, he added, \u201cimplementing new technology can be tough, but we had full buy-in from the team because people at least felt a little familiar with the software before we hit \u2018Go.\u2019\u201d <\/p>\n

Drafting <\/strong><\/h3>\n

Knowing how you\u2019ll handle texting candidates, you can move to developing your messages. Caroline Stokes, founder of FORWARD<\/a> and The Emotionally Intelligent Recruiter<\/a> podcast, says: \u201cText messaging needs to be treated with the same approach and level of respect as email.\u201d While the content of each message will vary by organization, Stokes\u2019 basic approach includes acknowledging the candidate by name, writing in full sentences, and signing off with your name and company, to avoid any misunderstanding and prevent automatic deletion. She adds: \u201cApproach text messaging in recruitment like you would a professional communication. You have to represent your company and your client. Failure to be professional will impact success.\u201d Of course, this framework just scratches the surface of what to include; to truly engage those in-demand tech candidates, you\u2019ll need to take things up a notch. Consider sparking the conversation with relevant content, a well-defined employer value proposition, and an enticing recruiter brand. <\/p>\n

Implementing <\/strong><\/h3>\n

Before hitting send, consider your rollout plan. Dodgson explains: \u201cWe didn\u2019t want to implement text messaging across the board immediately. Instead, we sent out an email to our database asking for volunteers for a pilot run.\u201d Combined with some added A\/B testing, this served his team in two ways: First, determining which words and messages got the best reception, and second, identifying the times that work best for the target audience. While you may not have such a sizable pool of candidates to draw on initially, asking for feedback one-by-one could be just as helpful. You could even link to a quick feedback survey. One big takeaway, according to Dodgson: \u201cRecruiting via text can be very tricky because some candidates keep their job hunt a secret. It can be detrimental to them if a colleague (or worse, their boss) sees a text from a recruiter splash across the phone.\u201d So be mindful of your passive candidates<\/a>. <\/p>\n

Executing <\/strong><\/h3>\n

As you start texting, there are a few key things to keep in mind about tech candidates, whether active or passive. First, always make your intentions known. Building on Dodgson\u2019s earlier findings, Marsh Sutherland, president at Walden Recruiting, says he doesn\u2019t recommend cold-texting potential candidates out of the blue. \u201cEstablish a relationship and agreement first over email or social. Then ask permission to text them.\u201d This ensures you\u2019ll remain in the candidate\u2019s favor, which is arguably the most important part of your job. Another crucial factor: timing<\/a>. Dodgson\u2019s testing found that, even though candidates might not want their colleagues to know they\u2019re on the market, they also don\u2019t want to receive texts outside the nine-to-five timeframe. \u201cTo our surprise, the best time to contact a candidate was in the morning (between 8 and 10 a.m.), presumably before the workday got too hectic.\u201d And finally, make your texts actionable by including a clear-cut next step (think scheduling, check-ins and status updates). Michael Flanigan, a staffing manager at CRH Americas, Inc<\/a>., explains: \u201cPutting together concise messages with a call to action at the end really helped us. We\u2019ve seen a significant drop off in phone tag, as well as being able to engage with candidates in a shorter period of time.\u201d Dodgson agrees: \u201cWe learned to include a link to confirm an appointment, and always to give recipients the option to discontinue receiving texts.\u201d With all of this in mind, tech recruiters can (and should) incorporate texting into their everyday communications. The sooner you do, the more comfortable you\u2019ll be, increasing the odds of in-demand tech candidates receiving, opening and responding to your outreach. In today\u2019s hiring landscape, every message counts. Ryan Leary<\/em><\/strong> helps create the processes, ideas and innovation that drive RecruitingDaily. He\u2019s RecruitingDaily\u2019s in-house expert for anything related to sourcing, tools or technology. A lead generation and brand buzz building machine, he has built superior funnel systems for some of the industry\u2019s top HR Tech and Recruitment brands. He is a veteran of the online community and a partner at RecruitingDaily.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

So you\u2019re thinking about adding text messages to your tech recruiting toolbox. Texting has been around since the \u201890s, which means you and your candidates are probably pretty familiar with the traditional etiquette. But using texts for recruitment is a different story. It can feel both second nature and brand new at the same time, […]<\/p>\n","protected":false},"author":132,"featured_media":999882256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2154],"class_list":["post-999882133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sourcing-candidates"],"acf":[],"yoast_head":"\nHow to Text Tech Candidates and Get Real Responses - Dice Hiring<\/title>\n<meta name=\"description\" content=\"So you\u2019re thinking about adding text messages to your tech recruiting toolbox. 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